Author Bio

Peter Syrén is the Managing Director at Kinnareds Well, a producer of single face corrugated cardboard solutions based in Sweden, specializing in customization and short-run series. He is a pioneering partner at Relyon, committed to establishing a leading position in sustainable and protective packaging solutions.

With over 10 years of experience in the packaging industry, Peter has a broad career covering both strategic and operational aspects, with a particular emphasis on driving innovation and product development. Since taking the helm at Kinnareds Well in 2016, he has led the company to become Scandinavia’s premier provider of single face corrugated cardboard solutions. Under his leadership, the company was honored with the prestigious Di Gazelle Award in 2023, recognizing its outstanding growth, sustained profitability, and dedication to innovation and sustainability.

Peter is a thought leader in the fields of protective packaging, corrugated cardboard, sustainable packaging, and product innovation. His articles offer deep insights into the versatile applications of corrugated cardboard solutions in various industries and discuss how this eco-friendly material can serve as an alternative to plastics, thereby reducing plastic waste and helping companies reduce their CO2 emissions.