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Peter Syrén, Partner and Managing Director at Kinnareds Well, joined Relyon in April 2022, following the acquisition of Kinnareds Well. As a Swedish-based producer of sustainable single faced corrugated products, Kinnareds Well is renowned for its flexible and solution-oriented approach.

The primary motivations for joining Relyon were to further our growth and enhance our market presence both within Sweden and on the international stage. We saw several benefits with Relyon’s platform, such as access to M&A capacity, economies of scale, and expanded international outlook. Equally important was the maintenance of a high degree of autonomy, enabling us to continue leading our business operations effectively.

In 2023, Kinnareds Well was was distinguished with the prestigious "Di Gazelle Award" by Dagens Industri, a leading financial newspaper in Sweden. This award was in recognition of the company’s exceptional growth and performance. “The year we received the Di Gazelle Award also marked the 70th anniversary of Kinnareds. It is both a joy and an honor to demonstrate that a company of our age can still achieve remarkable speed and growth”.

Currently, Peter dedicates most of his efforts to commercial development, building relationships with customers and suppliers, and exchanging knowledge and best practice with the other Managing Directors within the group. His future ambitions include driving Kinnareds Well's growth, introducing new products, and playing an integral role in advancing the Relyon Group towards becoming a leading European entity in the sector. “I am eagerly anticipating the opportunity to expand our group through the addition of new, leading niche players, further develop our existing product range, and foster enriching exchanges and cooperation among our group companies”.

Peter Syrén, Partner and Managing Director at Kinnareds Well, joined Relyon in April 2022, following the acquisition of Kinnareds Well. As a Swedish-based producer of sustainable single faced corrugated products, Kinnareds Well is renowned for its flexible and solution-oriented approach.

The primary motivations for joining Relyon were to further our growth and enhance our market presence both within Sweden and on the international stage. We saw several benefits with Relyon’s platform, such as access to M&A capacity, economies of scale, and expanded international outlook. Equally important was the maintenance of a high degree of autonomy, enabling us to continue leading our business operations effectively.

In 2023, Kinnareds Well was was distinguished with the prestigious "Di Gazelle Award" by Dagens Industri, a leading financial newspaper in Sweden. This award was in recognition of the company’s exceptional growth and performance. “The year we received the Di Gazelle Award also marked the 70th anniversary of Kinnareds. It is both a joy and an honor to demonstrate that a company of our age can still achieve remarkable speed and growth”.

Currently, Peter dedicates most of his efforts to commercial development, building relationships with customers and suppliers, and exchanging knowledge and best practice with the other Managing Directors within the group. His future ambitions include driving Kinnareds Well's growth, introducing new products, and playing an integral role in advancing the Relyon Group towards becoming a leading European entity in the sector. “I am eagerly anticipating the opportunity to expand our group through the addition of new, leading niche players, further develop our existing product range, and foster enriching exchanges and cooperation among our group companies”.

Peter Syrén, Partner and Managing Director at Kinnareds Well, joined Relyon in April 2022, following the acquisition of Kinnareds Well. As a Swedish-based producer of sustainable single faced corrugated products, Kinnareds Well is renowned for its flexible and solution-oriented approach.

The primary motivations for joining Relyon were to further our growth and enhance our market presence both within Sweden and on the international stage. We saw several benefits with Relyon’s platform, such as access to M&A capacity, economies of scale, and expanded international outlook. Equally important was the maintenance of a high degree of autonomy, enabling us to continue leading our business operations effectively.

In 2023, Kinnareds Well was was distinguished with the prestigious "Di Gazelle Award" by Dagens Industri, a leading financial newspaper in Sweden. This award was in recognition of the company’s exceptional growth and performance. “The year we received the Di Gazelle Award also marked the 70th anniversary of Kinnareds. It is both a joy and an honor to demonstrate that a company of our age can still achieve remarkable speed and growth”.

Currently, Peter dedicates most of his efforts to commercial development, building relationships with customers and suppliers, and exchanging knowledge and best practice with the other Managing Directors within the group. His future ambitions include driving Kinnareds Well's growth, introducing new products, and playing an integral role in advancing the Relyon Group towards becoming a leading European entity in the sector. “I am eagerly anticipating the opportunity to expand our group through the addition of new, leading niche players, further develop our existing product range, and foster enriching exchanges and cooperation among our group companies”.

Why join Relyon?

Building a leading player in sustainable and protective packaging

Being part of a Group

Relyon Mission

Building the next industry leader

Empowered entrepreneurship

Our Acquisition Philosophy

Leadership

Value chain position

Geography

Product strategy

Track record

Group fit

Reflections from Entrepreneurs

Peter Syrén

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